Pennzoil SUV Formula?

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Anyone have more information on this stuff? I heard it today over the radio...."specially formulated for today's SUV's, etc". Don't know the grade or makeup...anyone else heard of it?
 
Maybe it simply comes in a pretty bottle so the soccer moms will like it?
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Now Patman, I never thought of that. Soccer Moms
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Actually the SUV is our synthetic blend. We tried to tell them no one buys Pennzoil in a black bottle, and we were right. Changed the bottle and the name, and what do you know, it is selling. It comes in 5W30, 10W30, and 15W40 (that is diesel rated). The 5W20 will be out in January.

Now before everyone jumps all over this, this is not smoke and mirrors. Just good marketing, and it is a good synthetic blend.
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I believe I heard that add. Is that the stuff with the "time released protection"? Is that sort of like a headache pill? Will that keep me from getting headaches from the all the mentally challanged drivers in traffic everyday?
 
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