Older article but noteworthy:
Pennzoil Announces Outdoor Engine Oil Portfolio at SEMA Show - Engine Builder Magazine
Pennzoil® has announced the new Pennzoil Outdoors line of engine oils designed for the vehicles of outdoor enthusiasts at the SEMA Show. The new portfolio includes engine oils formulated for outdoor recreation vehicles in North America including ATVs/UTVs, watercrafts, motorcycles, and...
www.enginebuildermag.com