Crude oils are either paraffinic base or asphaltic (napthenic) base, or a combination. Paraffinic based oil produces the best lubricants for most purposes. The Appalachian Basin crude oil, the so-called Pennsylvania grade crude, has a very high paraffinic proportion.
Paraffinic (or paraffin) based oils have a naturally higher viscosity index and resistance to oxidation. Napthenic based oils have a lower gel point and better demuslibility, but these attributes can be additized into paraffinic based oil.
Asphaltic crude oil has a higher fuel yield than paraffic crude, so the asphaltic crude has a higher value to integrated oil refiners. 100% paraffin (or paraffinic) base oil is the best conventional base oil, but is expensive. Most conventional base oils are a mixture of parafinic and napthenic base oil, because that's what's coming from the refineries.
Kendall is now just another brand name owned by an oil major, ConocoPhillips Corp. Some of the Kendall products have an identical data sheet with some other ConocoPhillips brands, 76 for one, and probably more to follow.
The word "paraffin" has multiple related meanings. Paraffin wax is a product of oil refining. Paraffin also can mean oil with saturated hydrocarbon chains.
Here's more info on oil and refining:
http://www.wetestit.com/Crude_101.htm
Ken