Originally Posted By: SteveSRT8
Pure marketing designed to impress. And it does.
It may be marketing, but it works at impressing because the results are impressive.
Gasoline engine longevity and durability (for virtually all makes) are approaching what was only achievable by Mercedes-Benz diesel engines back in the 70s and 80s. In large measure, that is the result of not only robust designs (like the Duratec and Pentastar) but also tighter production tolerances and assembly QC--something Benz had a lock on in the 60s, 70s, and 80s. A good example of that is the ill-fated V8 diesel GM developed in the late 70s. It was based on an Oldsmobile 350 small block. On paper, the changes that were made to the block and crankshaft were more than enough to handle the added pressures and stress from conversion to compression ignition. Testing of the hand-built prototype engines, which were blueprinted at every step, showed them to be ready for prime time. However, when GM tried to assemble these engines on the same line as the regular gasoline V8, with the same production tolerances and assembly QC, the result was a reliability and warranty nightmare.