VW has had their own oil specs for a very long time. I don't know the year of VW oil spec inception, but it's surely pre-1980s!
VW is just trying to strong arm people into using a limited product base in my opinion. I'm not buying it
There is no oil shortage of the proper VW spec oils in Europe. If anyone is to blame for a lack of proper oil in the US, it's VoA (Volkswagen of America). VAG (Volkswagen Audi Gesellschaft) has not control over VoA's marketing. I've been told so by BOTH repeatedly. They are two companies.
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...not unless I had the 1.9 diesel....they do appear to need the VW spec oil for their injection system.
Again, there is no shortage of the proper oil in Europe. And you don't have to buy it at the dealer either, who, by the way, usually don't charge more for oil than a regular retailer.
One shoe doesn't fit all feet. Today's engines are extremly complex, materials are exotic. Manufacturer-specific oil specs are either to ensure that an oil of acceptable quality is used, or that an oil is used, which is vital for the engine. The latter is the case with the PD engine, as you yourself seem to realize.