Perhaps they mis-understood the question, or it was posed differently. The fact remains that even the pure base stocks have high detergency, let alone the bs with detergent additives. Like it or not, it does clean, so the Havoline engineers either will have sleepless nights or (my guess) is that they know the truth and are fine with it - I would be.
The "color" of oil should get darker quick - plus, the oil's themselves vary a great deal in orioginal color. MaxLife is almost clear yellow, M1 is amber, and LE is red. Like people, it is the strength of the oil's character, not its color, that makes it a success or a failure.