Here's my .02:
The idea isn't as bogus as it might seem if we re-phrase it a little. A low-restriction filter, as noted above, ensures rapid oil pressure at start-up before oil warms and may keep iron or other metal readings down.
And synthetic filter media is spec'd as "Extended Service/Heavy Duty", when conventional media is not, the synthetic version is a whole different part number. The FL1A/PH8A sized BALDWIN B2-HPG (High Performance Glass), DONALDSON P169071 (Endurance)and FLEETGUARD LF-3487 (Microglass) have no proper cross-reference to anything by the usual FRAM, K&N, AMSOIL, etc, as a lesser filter is spec'd for those applications. The WIX 51515 is also of the same spec in all other regards but is not, and cannot be, properly cross-referenced.
As to money, I get the BALDWIN for $6.75/ea at 12 per case, and the other two are about $15.00/ea retail, individually.
That -- along with REDLINE, regular ARX cleaning, and otherwise continual use of LUBE CONTROL and FUEL POWER -- gives me some piece of mind (until the next UOA comes along) that water or dirt contamination can be handled.
The HD synthetic-media filter is as vital as the quality fluids/OCI and scheduled maintenance IMO.