Nissan suffers 99% profit plunge on U.S. hybrid woes -Nikkei Asia

Stop gauging prices and sales will improve. A new truck to replace my 2016 is now 180% of the price I paid in 2017.
I think you mean gouging.
Back in 23 when they made cherokees still.
a replacement for my 2019 was about 60% higher... maybe more if you financing and don't have 820 credit.

One of the major reasons I moved to subaru.. the inflation is non-existent compared to many alternatives.

The 2020 elantra was <15k financed out the door.
A replacement 2024 with less options is 26k.
 
All manufacturers seem to be in a race to the bottom with reliability and between that and price, I think people are truly fed up with it. Nissan and Ford are garbage but is Toyota/Lexus all that far behind? Between price and reliability, there isn't a single vehicle that interests me at the moment. I'm not paying $80K for a pickup truck/SUV with a recall on the motor and reliability seems to be an afterthought these days. So, I say let the market work it out. If you produce crap long enough people will stop buying your stuff and you will either adapt and make better stuff or you'll be gone.
 
Not much reason to buy a Nissan these days. Their CVT transmissions used in many models do not have a good reputation. When I was looking for a new vehicle near the end of 23. The nissan dealer was eerily quiet. Went to the Toyota dealer just down the road after that and they were busy. Night and day difference.
 
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Nissan hasn't had a rudder since the Ghosn palace coup, and the series of failed execs who followed him.

Toyota can stand on its reputation for durable appliances, and championing technologies like hybrids. It has a seat at the fancy table with Lexus.

Honda can lean on its engineering reputation, and racing spirit, even if it never figured out what it really wants Acura to be, other than a slightly nicer Honda.

Mazda knows its place as a smaller fish, and has shifted aim to giving its vehicles near-luxury traits, and the verve of its sporty icons, as its identity, and set itself apart.

Subaru? Durable utility, solid in build and value, even if they look better inside the box they came in, and could be questioned for not hiring designers, or just the ones who graduated design school with C's. Even Volvo, their Swedish predecessors who attracted the same audience, figured that part out, as did the Koreans.

What does Nissan currently stand for? Certainly not the aggressive, but money-losing engineering-lead company that needed to be rescued by Ghosn. Trying to help blaze the path with the Leaf, which Ghosn admitted was a bold, but reluctant bet, and loss-leader? What makes it, or the neglected, stale Infiniti stand out as a brand and inspire shoppers to consider them?

Perhaps they are akin to the Japanese Chrysler, which has had some bright spots and good times, but of late mostly relies on business relationships to help it maintain criticial mass, and stay relevant, if not afloat, in the competitive seas filled with mega OEMs.
 

Nissan, Kia, Hyundai (and others) are all trying to move upstream and upmarket while having poor reliability. These brands have always been the cheap 1st car companies, fix the price and what’s on offer and people will buy.

Mitsubishi is doing quite well (for Mitsubishi) embracing its low cost heritage and it is owned by Nissan. Nobody but Mitsubishi really has any real econobox models that have fair reliability so they are the only source unless you want to spend twice as much for potentially bad reliability.

The dumb part of this is there is about a 6 month lag between the operating profit at the corp level and the actual problem.

Folks have been reporting since August last year that various automakers were only moving inventory on paper and that sales had collapsed.

Oddly GM is one of the few with more reasonably priced cars and is still moving metal.

Toyota has dramatically constrained production of popular models and stuffed lots with unpopular ones. On the same Toyo lot you can find market adjustments both up and down.

Lesson is simple , if the only cars on offer are a rare $30000 base on up rapidly from there sales fall.
 
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There’s an opportunity here to become the market leader in high value/cost ratio vehicles if Nissan can shake their CVT issues and consistently undercut the market leaders in price. Unfortunately if history is any indicator they will bungle it.

I’m old enough to remember when Datsun/Nissan was considered an equal in quality to Honda or Toyota. They could do that again if they wanted.
 
No, I don't think hybrids are there issue. I own two Nissan's I absolutely adore, but they haven't made much I would have interest in for a long time. Latest excuse.

Go back to making cars that are reliable and cheap like they were 15 years ago and they will do better.
I agree, it’s not the hybrid that is the writers opinion.
The model line is kind of stale. We have a bad taste in our mouth many years ago we had a 2002 Ultima.
The entire rear undercarriage had to be cut out and new undercarriage welded in place under a recall because of premature corrosion in salt environments. Sometime after that I started knowing small amounts of coolant missing even by telling the dealer that they could not figure out why the car would sometimes miss until it warmed up they even replaced all the ignition coils.

Well, to their credit, they refunded all our money which was significant for the ignition coils as we still had the issue and it turned out to be the headgasket. This was all on a relatively low mileage car and right after our move to South Carolina in 2006
 
There’s an opportunity here to become the market leader in high value/cost ratio vehicles if Nissan can shake their CVT issues and consistently undercut the market leaders in price. Unfortunately if history is any indicator they will bungle it.

I’m old enough to remember when Datsun/Nissan was considered an equal in quality to Honda or Toyota. They could do that again if they wanted.
The problem with a lot of Japanese conglomerates is they cross own shares with competitors, vendors, customers, etc. Nissan was too deeply involved with Jatco but not deep enough with them to "fix" their CVT problems, or maybe their cost cutting was the reason for Jatco's reliability problems.

This may change in the future as Japan has issued new policy of forcing companies to divest these customers, vendors, competitors shares to be listed on their stock exchange, so it may actually help them compete better instead of just get lazy, cover up, market manipulation.
 
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