I put no faith into gimmick plugs.
Comparing new double plats to new Iridiums to new coppers I doubt anyone would ever be able to measure a difference in the real world.
Most people install fancy smancy new $12 each plugs and say, "Wow, my mileage went up 3 mpg!" Of course, they're comparing new plugs to ones that 100k miles old and completely worn out.
I use cheap coppers in my aspire because it takes 4 seconds to change them. I use double plats in my V8s so I don't have to change them as often because #4 and #8 are a PITA.
FYI, coppers provide all the "performance" of iridiums at a much lesser cost (and life).