What's going to be the next big thing in the auto world?
Some new things have a ruff start. In the very early 70's Ford came up with a van that would hold 7 passengers and fit in a standard home garage. About 1972 Ford created a clay concept model, the Carousel, and did a survey. It came back so positive that Ford ran another one, with the same results. Henry Ford II did not like the idea and canned it. He said that he was in charge and did not rely on surveys to tell him what to do. In fact he fired the Ford president in charge of the project. That man's name was Lee Iacocca. He went to Chrysler in 1975 and in 1983 a copy of the Ford Carousel, called the Caravan came out and became the next new thing.
The SUV came along as the next big thing, but there must be something waiting in the wings?
Some new things have a ruff start. In the very early 70's Ford came up with a van that would hold 7 passengers and fit in a standard home garage. About 1972 Ford created a clay concept model, the Carousel, and did a survey. It came back so positive that Ford ran another one, with the same results. Henry Ford II did not like the idea and canned it. He said that he was in charge and did not rely on surveys to tell him what to do. In fact he fired the Ford president in charge of the project. That man's name was Lee Iacocca. He went to Chrysler in 1975 and in 1983 a copy of the Ford Carousel, called the Caravan came out and became the next new thing.
The SUV came along as the next big thing, but there must be something waiting in the wings?