I've noticed that there are starting to be some upscale (clean, new, professional) shooting ranges in various parts of the country and one just opened in my current town of Virginia Beach.
They've got 4 bays of shooting lanes. What's nice about the place is the layout: big, open, carpeted, well-lit in the showroom and the shooting bays have electronically controlled targets, which can be programmed to face/turn, bulletproof glass between bays, great ventilation, climate control, and best of all, a Range Safety Officer whenever someone is shooting.
Most of the ranges in town are small, poorly lit and ventilated, concrete floors, and not as supervised as they should be. That layout and price point seems to attract the Mall Ninjas...and it isn't always a pleasant shooting experience.
The price per visit is $20/lane, which is higher than the rest, but a membership allows you to reserve a lane (no showing up, seeing all the other folks and standing around for a few hours). My wife and I signed up for a year, paid in advance. Just the ability to reserve a lane is worth it to us; both busy folks who don't have time to stand around hoping to get a lane, but the whole atmosphere and experience is really nice.
I wonder if this is a trend? Better atmosphere = better clientele and a better experience?
http://www.colonialshooting.com/vab/