I remember when I was thinking about getting a CX-5 after it first came out. The dealers couldn't even get them! I don't think there were any discounts
Yes, at the very beginning of a vehicle being on the market, that's almost always true.
But, if you wait, then they get more numerous at dealers, and you can get them for either MSRP, or better.
I waited a full year after the initial release, and I was rewarded with the bigger engine, and several discounts on top of Invoice pricing for mine.
BC.