Soon Wal-Mart customers will be able to sample a new discount item: Wal-Mart's own brand of wine. The world's largest retail chain is teaming up with E&J Gallo Winery of California, to produce the spirits at an affordable price, in the $2-5 range. Wine connoisseurs may not be inclined to throw a bottle of Wal-Mart brand into their shopping carts, but "there is a market for cheap wine", said Kathy Micken, professor of marketing. She said: "The right name is important." So, here we go: The top 10 suggested names for Walmart Wine: 10. Chateau Traileur Parc 9. White Trashfindel 8. Big Red Gulp 7. World Championship Riesling 6. NASCARbernet 5. Chef Boyardeaux 4. Peanut Noir 3. I Can't Believe It's Not Vinegar! 2. Grape Expectations And the number 1 name for Wal-Mart Wine: 1. Nasti Spumante The beauty of Wal-Mart wine is that it can be served with white or red meat (Possum or squirrel).