I think people are overly hard on BMW. Their competitors have not covered themselves in glory either. Look at what MB is trying to pass off as the new C63. It’s incredibly heavy and even farther from the enthusiast’s mission. Audi still doing the BMW things but worse. Heavier and heavier cars with FWD bias requiring a reverse tire stagger like on the RS3.
BMW at least gives you the stick if you want it and gives you RWD if you want it. They also give you a subcompact 2 series that is based on the 3 platform cut down and not a tarted up FWD based transverse 4 cylinder car instead like Audi and MB. It pays a weight penalty for that, but the M2 with S58 engine and a manual transmission will not be equaled by any 4 or 5 cyl with Haldex.
Porsche does Porsche things because people pay Porsche prices. Everyone else just has to find out how to adapt to the changing automotive landscape.
Harsh, perhaps. But also deserved.
Audi is doing what Audi has always done. Having finally acquired one and experienced one, I understand why they were never considered driver's cars.
Mercedes is doing what Mercedes has always done. Their sporty AMG models have followed the original AMG formula, power first, and if needed AWD to harness it. More brutish and pony car like.
That doesn't make them necessarily bad, but they are who they are, and have long been.
BMW did something different. Every model had a verve, and the M models were simply the regular ones dialed up. A little more styling flair, but still classy and not ostentatious. They were about being sweet, not being overpowering. Competitive performance, but not necessarily the quickest and fastest.
But over time, BMW has moved away from that, what set it apart from most, and into the same neighborhood as the other two. Did it have to, and deny its core faithful enthusiasts who wanted fun, but practical daily drivers to seek alternatives? Most of the fellow old fart BMW owners I hung with have kept their old models, and if they wanted new thrills, sought out used P-cars.
I don't believe that the people at FIZ have forgotten what a good car feels like, or how to make one, but they don't any longer, and a lot of that is by choice. The remarks by Biermann, and others who left during that period, revealed a company with changed priorites, and values.
Like them or not, BMW was once also at the BEV forefront, with the i project. But the execs got cold feet, and sensing that, that talent also fled, and whatever head start the company had was squandered, time wasted in the interim, and it's still playing catch up, when it could have been one of the leaders in that space.
Could, and would David Kiley have written his book about the company then, or now? At least they're not trotting out the tired, old "2002" heritage tropes in the marketing for the new stuff, because it would be laughable to those who knew those cars, and what they were about.
That E30 M3 speaks for itself. The M5 was the quintessential sports sedan, for the execs who wanted something a bit spicier than the regular 5ers. The M6 was suave, but had an iron fist inside that glove. The Goldilocks Ms.
Eventually, the M5 lost its manual tranny, and got a surfeit of power with AWD. The RWD hooligan mode might be good for kicks, but doesn't make the other traits go away.
The M6, M8, or whatever it is now, took the path of Elvis. M engines can be more complicated, and need special care and feeding, but the S63 just scares me when seen removed from the car.
Believe me, I look at every generation of BMW, and try to find one I can say I'd want, without reservation, but not any more. Having spent most of my time around 3ers, starting with the E21, I really wanted to like the G42, but there is absolutely no reason to desire a two-door coupe that weighs that much, and doesn't come with a manual tranny unless you opt for the M2. And notice I have only touched lightly upon aesthetics in all of this, being a subjective topic.
But I'll leave you with this one thing, perhaps the most damming.
Take a look at the G29/J29 twins, the Z4 and the Supra.
Strip the badges, put aside the styling, and judge them on how they drive.
Which has emerged as the favored one between the two? Which one now offers a manual transmission?
Which company has put forth a better effort, in this less encumbered and more focused niche segment, where certain characteristics are expeced, and valued?
Which company is the "appliance" maker, and which one used to be renown for its Ultimate Driving Machine slogan?
That answer should be discomforning to the folks in the building at Petuelring 130.