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I'm convinced that MC5w20 is more of a bargain that we thought it was for $11.50/5 gal. container at WM. So if it's that good, then why isn't priced higher. There is no marketing advertisement of Motorcraft oil, cuts into FCSD margins in order for Ford to push 5w20.
Q. Does the difference in price between Motorcraft® SAE 5W-20 and SAE 5W-30 really reflect a better oil?
A: Yes, Motorcraft® SAE 5W-20 is a better oil than Motorcraft® SAE 5W-30. However, in response to Dealer Council Ford Motor Company has priced Motorcraft® SAE 5W-20 Premium Synthetic Blend Motor Oil exactly the same as Motorcraft® SAE 5W-30 Super Premium Motor Oil if you purchase it in BULK, 55-GALLON DRUMS, or the 5-QUART JUG. Only individual quart bottles of Motorcraft® SAE 5W-20 cost more than Motorcraft® SAE 5W-30. Again, the better base oils, and increased additives such as friction modifiers and anti-oxidants used to formulate for the performance levels in the SAE 5W-20 do cost more, and reflect the significant increase in performance.