I noticed that WalMart started carrying these Mobil1 Extended Performance Oil Filters lately, but just last night I noticed that there is a new Mobil1 product that I have never even heard of, (or can't even find on their website:) Mobil1 5w30 Annual Protection. Label says "Ultimate Full Synthetic" on the front and nothing on the back of the label to compare it to other M1 brands. Price was almost 2x the regular M1 5w30 Full Synthetic. I think I'll stick with my M1 5w30 EP as they claim 15,000 miles on it, and it's only $28 for a 5qt jug. Will be interested to learn what makes this new Annual Protection variant cost so much more.