Went to Sprintman territory this weekend to see my parents, and get a few highway miles on the new car, and saw all three grades of Mobil 1 on the shelf at a service station for the first time (Normally, they only have the 5W-50).
Prices were
5W-50 supersyn $13/litre (available in 5 litre jugs)
10W-30 supersyn $19.90/litre
0W-40 supersyn $27.90 per litre.
Last I checked, Redlins was only $32/litre.
If they pull this with Delvac 1 (just under $10 per litre), looks like my car will be switching to Redline soon.