I appreciate marketing strategies as well as anyone, but i am offended by mobils newest adds and the information on thier web site that claims "we changed the standards" of OCI's with their new line of oils. What a buch of ********. Manufactures ahave been recommending 7,500 mile OCI's FOR MANY YEARS, and now all of a sudden Mobil says they "changed the standards by offering a dino oil thats good for 5000 miles (they were already good for 7,500) , a synthetic blend thats good for 7,500 miles (thats what the dino oils were good for) and of course the new M1 EP. So what new standards were set? Absolutly none. Entirely a marketing ploy and I dont appreciate beiong treated like a ******* and will no longer use thier products.