Mobil 1 SUV & Truck Formula!!! 5w-40

Messages
34,035
Location
Southern NJ
Guys, no joke, more viscosities on the way. I went back and looked to see if they updated the story and found this.
quote:
Light Trucks PR Newswire - First Call Wire (Darrin Talley) XOM XOM.N ExxonMobil Introduces New Mobil 1 Truck & SUV Formula for Light Trucks and Sport Utility Vehicles Business Editors/Automotive Writers FAIRFAX, Va.--(BUSINESS WIRE)--Nov. 4, 2003-- New Synthetic Truck & SUV Motor Oil Delivers Unsurpassed Protection for Both Gasoline and Diesel Engines From the lumber yard to soccer practice, light truck and sports utility vehicle (SUV) owners ask a great deal from their tough, versatile vehicles. Now the new Mobil 1(R) Truck & SUV Formula synthetic motor oil gives these drivers outstanding engine protection for their light trucks and SUVs in every kind of driving condition. Designed for use in both gasoline and diesel engines, Mobil 1 Truck & SUV Formula protects hard-working truck and SUV engines in high temperature conditions while delivering unsurpassed cold-start Mobil 1 and ExxonMobil are trademarks of Exxon Mobil Corporation or one of its subsidiaries. protection. Mobil 1 Truck & SUV Formula uses special additives designed specifically to keep light truck and SUV engines cleaner than conventional motor oils by providing exceptional resistance to high-temperature varnish and low temperature sludge deposits that can dirty an engine and rob performance. It also provides outstanding wear and corrosion protection for critical engine parts. "With Americans buying approximately nine million new trucks and SUVs every year, it was important for Mobil 1 to develop a product that meets the distinct needs of SUV and truck engines and the driving conditions their owners put them through," said Jeff Jones, lubricants product manager, ExxonMobil Lubricants & Specialties. "Mobil 1 Truck Formula is a high-performance motor oil for gasoline and diesel engines, making it a one-stop solution for light truck and SUV owners who want their motor oil to outperform all others." Mobil 1 Truck & SUV Formula will be available nationwide through a wide range of retail and mass merchandisers, auto parts stores, Mobil service stations, and some Exxon service stations beginning in early Spring 2004. It will be available in the 5W-40 viscosity grade that provides "5W" flow at low temperatures and "40" grade protection at operating temperatures. Additional information about Mobil 1 and other ExxonMobil lubricants can be found at www.exxonmobil.com. --30-- CONTACT: ExxonMobil Raymee Holshouser, 314-552-6721 or ExxonMobil Media Line, 703-846-4467 First Call Corporation, a Thomson Financial company. -0- Nov/04/2003 15:42 GMT ä
 
Messages
4,844
Location
Saskatchewan
Yes, it could just be D1. Maybe I'm just new here. Why would a truck or SUV, for which the manufacturer recommends 5W-30 or 10W-30, require different oil than a car? [Roll Eyes]
 
Messages
252
Location
AB, Canada
Man...I thought (hoped?) Mobil was above the blatant mass marketing hype seen so frequently by other brands...RACING oil, maybe (given the API, fuel economy etc crap); SUV oil? C'mon! [No no] Time to change brands...??? [Bang Head]
 

buster

Thread starter
Messages
34,035
Location
Southern NJ
Dr.T, just admitt it, Mobil 1 is awesome! [LOL!] Switch brands, yeah that makes sense. [Roll Eyes] When you look at what your getting for your $, you should be happy. At least it's a full synthetic unlike Quakerstates garbage. [Wink] [ November 04, 2003, 02:41 PM: Message edited by: buster ]
 
Messages
94
Location
Seattle
When I read the post header I was thinking "Oh brother" another marketing scam, maybe maybe not. I wonder how different it will be from D1 or M1 0w40 (other than the label [Big Grin] ). I myself am hoping for a relabeled D1, which makes sense because of the reluctance most people have to using a so called "deisel" oil in their gas-pot.
 
Messages
810
Location
Greece
My complements to mobil, very wise move. It seems that there is a number of customers who are sceptical to the use of 0W-X oils(0W40) but on the other hand are willing to buy a european 5W40 . By the intoduction of this new oil Mobil is trying to avoid any losses to the european oils.
 
Messages
8,756
Location
RI
quote:
Originally posted by buster: Switch brands, yeah that makes sense. [Roll Eyes] When you look at what your getting for your $, you should be happy. At least it's a full synthetic unlike Quakerstates garbage. [Wink]
Prove that QS is not a full synthetic. Prove that it is garbage.
 

buster

Thread starter
Messages
34,035
Location
Southern NJ
Mobil 1 is the only Group IV + V synthetic oil on the market. I shouldn't have used the words garbage, but my point was they are giving you a great product. A 5w-40 M1 is awesome. It would be just another great choice for even Vettes, older cars or Jeep engines that like 40wt oils. I'm very happy with this. [ November 04, 2003, 08:46 PM: Message edited by: buster ]
 
Messages
3,216
Location
BC, Canada
Groucho; I doubt if Ex/Mob will get into the group III synthetic market with their own brand names. Marketing looks at the trends in motoring. A few years ago we saw the special "truck 4X4" lubricants show up. Then "high milage" oils appeared. If someone wants to pay $50K+ for a vehicle, they will pay an extra twenty bucks for an oil change using a special "SUV" synthetic. Motorcycle oil for motorcycles, truck oils for trucks, boat oils for boats, and now suv oils for suv's. Why change the formula when a label swap will do? edit: gotta' have the right picture on the label so the people who can't read will buy the right stuff. edit again: Buster, Mobil is not the only 4+5 synthetic on the market. [ November 04, 2003, 09:03 PM: Message edited by: userfriendly ]
 
Messages
425
I'll use in in a few cars if it is ACEA A3 rated. Why call it SUV oil? Kinda discouraging. I was ready to go with D1 in a few of the cars that I service, if this stuff is A3, I'll use it...but how different can it be from 0w-40? Maybe Mobil <i>IS</i> reaching out to SUV owners to use an A3-type oil. (especially luxury SUVs like Rexus)
 

Jim

Messages
268
Location
Grand Rapids, Michigan
Has anyone seen a soccer mom pushing the limits of her SUV ?? That big V8 must be really working up some heat in order to get the kids to the game. Maybe the oil gets a real beating while she backs up 5 times to get the big thing into a parking space.
 

wtd

Messages
2,637
Location
southwest Mo.
I don't know any new light duty truck or Suv that recommends a 5W-40. Most recommend 5W-20, 5W-30, or 10W-30. I wouldn't put this stuff in anything that is still under warrenty. Mobil has always told me to follow the manufacturer's recommendation on oil viscosity and this new weight goes against that. Wayne
 
Messages
23,591
I hope Mobil will really have another 5W-40 in addition to D1. I don't care what they call it, as long as long as it's A3 and meets the specs my engine requires. This is pure speculation, but VW has introduced the Touareg, Porsche has the Cayenne, BMW has the X5, and so on. I see a lot of these specific models on the road now, and it may well be that 5W-40 is the recommended viscosity for those engines. Does anybody know?
 
Messages
11,284
Location
Spring HIll
[Off Topic!]
quote:
Originally posted by Dr. T: That's sooo upsetting...and I was hoping for a 0W-10 SUV formula [LOL!]
I think you're on to something here... 0w-10 would be great for getting that extra 1 MPG! Let's see, that's 1 molecule thicker than water, so that would be H202. That's it! Hydrogen Peroxide! If it cleans wounds, it should be able to clean my engine! AND it would allow for meeting CAFE gas mileage requirements for years to come. Forget using ATF in the crankcase, from now on, it's H202! [Big Grin] [LOL!]
 
Messages
47,691
Location
Duvall WA - Pacific NW USA
buster wrote:
quote:
Mobil 1 is the only Group IV + V synthetic oil on the market.
buster, come on out with it...sometimes you just spew the strangest things. And now you are the Mobil1 spokesmouth. How do you know how good this oil will hold up? I think the 0W-30 racing oil is a cover up for the ill fated initial Mobil1 0W-30. (and I'll be the first to say Mobil makes very few mistakes). At least GC is doing OK in UOA's (I'm waiting for the racer dude who thinks it thickened reports) and some of us did a reasonable job holding our emotions in check until those GC UOA's came in. You have no idea how much Mobil will charge for the R oil...let's just wait and see for that and the "SUV oil" to report in.
 

Patman

Staff member
Messages
21,989
Location
Oakville, Ontario
quote:
You have no idea how much Mobil will charge for the R oil
While I am glad Mobil 1 is bringing out the new 0w30R, I can't see it being that much of a better deal than GC right now. GC is already priced less than regular Mobil 1, and you know the racing Mobil 1 will be priced at least a buck or two higher. So as far as bang for the buck goes, GC is still hard to beat.
 
Top