Performance of brand synthetics are so similar that the price becomes the main factor, especially now. This is like with tyres: tyre companies sell to OEMs with "nearly zero" margin. They need to decrease the price due to OEM pressure and competitors' environment, but at the same time expect that later end-users will buy the same tyres again. And this really works. Thus, the replacement market allows tyre companies to recover their earnings.quote:
Originally posted by Schmoe:
I don't know, but you'd think other companies would be wooing Bently for that very lucrative contract and that they simply picked out the best. You have to admit, more and more companies are going with M1 at factory fill so they must be on to something.
Yep, getting Mobil 1 into the Vette and the Viper here has a big marketing impact I think also. My jugs of 10-30 are visibly labeled that this is the "VIPER" factory fill.quote:
Originally posted by MikeW:
I'm pretty sure ExMob paid a pretty penny for that endorsement. For everyone involved, the volumns here are miniscule. How many of these cars are they going to build a year, 500? That the daily output of one of Fords medium sized plants (okay, I'm guessing that). Even if every one who ever buys a Continental GT always uses M1. This is going to make a 0.0001% difference to the bottom line of ExMob lube business.
However, it is a significant marketing benefit. Now everyone who wants a Conti GT, but can't afford one, can have a little bit of it in their crankcase, even if that crankcase is on a '92 Taurus.