I don't think so. I've read the same thing though. Not that it isn't capable, I don't think Amsoil has the $$ or marketing to beat out Mobil 1 for Nascar. I thought many oils were involved in Nascar?quote:
I think it was supposed to be 75% but I can't remember) Nascar teams used Amsoil.
I agree - I never said anything otherwise, HOWEVER that does not mean they always drink their sponsor's products all the time. Dale Jr can drink Pepsi, Coke, Gatorade, or have a cocktail - how? Just pour it into the sponsor's cup.quote:
Teams use products that are supplied by their sponsors. I guarantee you that if Dale Jr or someone on the #8 team wants a beer, he's gonna have a Bud. Why wouldn't he? Its free and there's tons of it!! Same with the other beer companies. And the soda companies. And the sports drink companies. And so on and so on.....
Corporate politics play a big part in this issue. I don't want to continue to belabor a topic in which none of us (I assume) are privvy to. I'd love to see a copy of the promotional contract a sports drink company has with a specific driver, just to know what the details really are.quote:
Originally posted by metroplex:
I agree - I never said anything otherwise, HOWEVER that does not mean they always drink their sponsor's products all the time. Dale Jr can drink Pepsi, Coke, Gatorade, or have a cocktail - how? Just pour it into the sponsor's cup.quote:
Teams use products that are supplied by their sponsors. I guarantee you that if Dale Jr or someone on the #8 team wants a beer, he's gonna have a Bud. Why wouldn't he? Its free and there's tons of it!! Same with the other beer companies. And the soda companies. And the sports drink companies. And so on and so on.....
Notice almost ALL racers immediately chug gatorade at the winner's circle and not some soda product? BUT they make sure to place their sponsor's products in a way to get enough public attention/photoes.
Pepsi sponsored race car drivers and teams can very well choose to drink water, Coke, or Walmart's own soda if they would like - they just have to cover it up.
Same with their motor oils - they'll use whatever they need to win the race. No one watching the race will be the wiser. How are you going to see if your favorite racer changed to Amsoil or Mobil 1 on race day? So long as the teams are winning the sponsor could care less so long as they do not violate their contract. I.e. Drinking a can of Coke and getting your photo taken when you're CLEARLY being sponsored by Pepsi. That's a no no!
Actually its liquid sodiumquote:
Originally posted by cryptokid:
if i remember correctly, the only thing that beats water as a coolant is liquid mercury.
That's incorrect. Z-Max is a brand mfr'd by Oil Chem Research Corp. which is a subsidiary of Speedway Motorsports Inc. (SMI). SMI's chairman and CEO is O. Bruton Smith and SMI owns Lowe's Motor Speedway, Bristol, Texas, Atlanta, Las Vegas, Sears Point (aka Infineon Raceway) and, if IIRC, has ownership interests in New Hampshire Int'l Speedway in Loudon, NH.quote:
Originally posted by **** in Falls Church:
Wonder if this means that Mobil will encourage or endorse the use of Zmax products with their oils?
(Zmax being a subsidiary of Nascar)
As someone who was directly involved with NASCAR as a primary sponsor of a race team, I would say this statement is more inaccurate than accurate.quote:
Originally posted by Drew99GT:
You also have to look at Nascar's sponsorship power this way: Nascar is basically sucking the pool of auto racing sponsor money dry. Everybody wants a piece of the pie in Nascar. Teams aren't out looking for sponsors; the sponsors come to them and the Teams charge a small fortune for publicity. So when they say that X product is the "offical" product of Nascar; that doesn't mean crap as to what the teams actually use in their cars. They don't have to because the sponsors are getting their money's worth no matter what when the great majority of people in the US (and **** that's sad) are watching a Winston Cup race. 2 laps is enough to bore me to death
Because of Nascars ability to suck out sponsor money and because of the way they promote US patriaticim etc., many other more worthy racing organizations are practically going banckrupt (CART and IRL).
Anheuser Busch and its Budweiser brand is negotiating to reup its sponsorship commitment to Dale Jr and DEI possibly to the tune of $60 million over 3 years. If true it would make it the largest racing sponsorship package in NASCAR history.quote:
Originally posted by metroplex:
The incentive to drinking a non-sponsor drink is personal preference.
I don't have a personal soda preference but I will not drink alcohol - it numbs the senses. So if I were in Dale Jr's position, would I be force fed Budweiser during the race? Would I HAVE to drink it after hours? What if it was against my religion or personal beliefs? Yes I understand there's a LOT of $$ at stake - but would the corp exec be REALLY pissed at me if I drank water/soda in a Budweiser cup/container/can in public where ppl are taking photos of me drinking what appears to be Bud? What the public doesn't know won't hurt the corporation that's sponsoring me. Right?
Well almost anyone in NASCAR would probably drink beer so its a safe investment for Bud.quote:
I would venture a guess that if my driver, the cornerstone of my corporation's sports marketing efforts, had a religious or moral objection to my product, I would find another driver and team to give my $60 million to.
quote:
Originally posted by Al:
Actually its liquid sodiumquote:
Originally posted by cryptokid:
if i remember correctly, the only thing that beats water as a coolant is liquid mercury.