Mitsubishi beats Toyota in 2024 sales growth percentage

The article says the growth was mainly from sales of the Outlander even though sales of the Mirage doubled. Interesting, since the base MSRP of an Outlander and a RAV4 are very close. Was Mitsubishi discounting heavily or offering some other incentive? Or was Toyota adding a dealer premium to the RAV?
 
Others got too expensive? Growth number is unexpected for Mitsubishi but they must have positioned themselves for the market for now.
 
When you're the smallest ant on the hill, you gotta find something to beat your chest about.

Marketing folks are always looking for a way to tout their achievements. Big companies brag about sales volume (total units). Small companies brag about the % shift in the market (units gained from the total). This should be no surprise to anyone who's worked in any manner of manufacturing, be it cars, shoes, stereo speakers, or toothpaste ...
 
LOL Funny I did not know Mitsubishi was still in the the US untill I seen on youtube a Mitsubishi dealer in Texas abruptly closed down in December shafting a bunch of people.
 
I think it implies sales worldwide. I am originally from the Philippines and Mitsubishi is popular over there. There are some locally made utility vehicles built and designed by Filipinos under Mitsubishi brand
 
I think it implies sales worldwide. I am originally from the Philippines and Mitsubishi is popular over there. There are some locally made utility vehicles built and designed by Filipinos under Mitsubishi brand
The first sentence in on the linked site states "The 2024 US sales numbers are in..." so I believe all of the sales figures and growth was only for the USA.

Mitsubishi makes good cars and trucks. I think its a shame that their presence in the USA is small.
 
Going from "1" to "2" is a 100% gain.

Going from "9" to "10" is a 10% gain.

Going from "99" to "100" is a 1% gain.

They are all an increase of "1". A basic understanding of proportional math does wonders.
Just to be my pedantic annoying usual self, going from 9 to 10 is an 11.1...% gain. Going from 10 to 11 is a 10% gain.

Similarly, going from 99 to 100 is a 1.01...% gain. (Agreed, very close to 1%, and close enough for argument's sake.) Going from 100 to 101 is exactly 1%.

But your point is well made - a small numerical increase is a significant percentage when the starting point is also small.
 
Just to be my pedantic annoying usual self, going from 9 to 10 is an 11.1...% gain. Going from 10 to 11 is a 10% gain.

Similarly, going from 99 to 100 is a 1.01...% gain. (Agreed, very close to 1%, and close enough for argument's sake.) Going from 100 to 101 is exactly 1%.

But your point is well made - a small numerical increase is a significant percentage when the starting point is also small.
Yes I know. I am pretty dang good at math. I used it just for a simple, rough illustration for those who don't readily grasp the concept. It's good enough to help them see things clearly.
 
it's sad as Mitsubishi is Japan largest trading company. i wished their automotive division was competitive. so much potential.
Yes, their recent designs are pretty nice, but are they reliable vehicles?

Usually when I see one I think, "Who drives a Mitsubishi???" :ROFLMAO:
 
Yes, their recent designs are pretty nice, but are they reliable vehicles?

Usually when I see one I think, "Who drives a Mitsubishi???" :ROFLMAO:
I think they're underrated - everyone I know who has one is happy with it, and I've heard no horror stories about expensive repairs.

Back in the mid-'70s a bunch of us young guys drove small imports. I'd rate one friend's Dodge Colt (a rebadged Mitsu) as being the best of the pack, and the one Brit Envoy as being the worst. My Corolla and another fellow's Datsun were in the middle.
 
I think it implies sales worldwide. I am originally from the Philippines and Mitsubishi is popular over there. There are some locally made utility vehicles built and designed by Filipinos under Mitsubishi brand
They were popular in Australia too - the Magna, basically a localized Galant was a well-liked car, and it was sold as the Diamanté in the US. But Mitsu dropped ball with its replacement, simply rebadging the US Galant for the Aussies.
 
LOL Funny I did not know Mitsubishi was still in the the US untill I seen on youtube a Mitsubishi dealer in Texas abruptly closed down in December shafting a bunch of people.
Tell me about it. I'm still waiting for my tags from that place and I bought my car in September last year. I had to file a case with the STATE DMV. The bank doesn't have the title so I can't refinance...

That's nothing on the car itself though. I like Mitsubishi for their simplicity and old school K.I.S.S. (Keep It Simple Stupid) engineering philosophy. I'd buy another just because they are heavily underrated in America. People who own them in ASEAN countries are smart.
 
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I think it implies sales worldwide. I am originally from the Philippines and Mitsubishi is popular over there. There are some locally made utility vehicles built and designed by Filipinos under Mitsubishi brand

Mitsubishi was going to gocus it's efforts on asia and africa, with nissan focussing on the americas and renault in europe. So that makes sense. Under the skin they ar likely getting closer and closer to the same product though.
 
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