Marketing language gimmicks

[CharlesInCharge]

I find marketing gimmicks in language to be odd or funny at times, yet the language persists. For instance, tire stores that have "blowout" sales. Or people/companies selling a product and they exclaim, "Won't last." These have very negative connotations. Similarly, companies (particulary car and electronic companies) which seem to every season have ads exclaiming, "We overbought, our loss is your gain, inventory clearance events...". I hear this and think they are either habitually dishonest liars or inept at business if they constantly overbuy. Or both.

There are surely others. What do you see that is an odd tactic or puzzling marketing?

 

[skyactiv]

Many mattress stores seem to have a perpetual sale.

 

[WobblyElvis]

Unexpected demand for heating fuel come fall, so prices have to go up.

 

[blufeb95]

Many mattress stores seem to have a perpetual sale.

 

[gman2304]

“Inventory reduction sale”. Isn’t a businesses inventory reduced every time a sale is made?

 

[jonnied1]

I know of a furniture store that has had a "Going out of business" sale for at least five years.

 

[Krieg]

Capitalism at it's best!

 

[rob1715]

 

[CharlesInCharge]

I used to love the Jay Leno Tonight Show bit where he solicited viewers to send weird advertisements or marketing that had photos that did not match the ad, or funny misprints or mis-spelled words, etc.
If you want 30 minutes of funny, watch this or more.

 

[Zee09]

A local store had a
" Going Out For Business Sale" for years.

 

[methusaleh]

I love the pet food marketing such as “new improved flavor!” What did they do, ask the pets to fill out a survey or talk to a customer service rep?

“All natural” is the one that makes me cringe the most overall. It’s really approaching being meaningless.

 

[WylieCoyote]

You never end up paying the price marked on the item at Kohl's. Everything is perpetually on sale and you get discounts every time you shop there, no special requirements. They're essentially marking everything up and then marking it down, which seems like a giant waste of time. But apparently it works on some people.

 

[Fitter30]

Siding salesmen this winter were trying hard to keep the installers busy. We're overstocked and have to move the product are loss your gain!

 

[aquariuscsm]

The "Buy one get one free" you always see at the fireworks stands.

 

[blufeb95]

A local store had a
" Going Out For Business Sale" for years.

We had a furniture store like that, I was surprised when it finally did close and became a plasma donation center.

 

[4WD]

The "Buy one get one free" you always see at the fireworks stands.

Walgreens model = buy this way over priced bottle of vitamins and get the 2nd for 50% which is what each bottle is worth to start with … no thanks …

 

[vavavroom]

I love the pet food marketing such as “new improved flavor!” What did they do, ask the pets to fill out a survey or talk to a customer service rep?

“All natural” is the one that makes me cringe the most overall. It’s really approaching being meaningless.

Like tomato or cranberry flavored beet? I was always quite happy with plain beer taste.

People are now calling themselves "natty" even if they are juiced to the gills, sporting a bubble gut and a moon face.

 

[aquariuscsm]

Walgreens model = buy this way over priced bottle of vitamins and get the 2nd for 50% which is what each bottle is worth to start with … no thanks …

Exactly!

 

[DemoFly]

The one that bothers me the most is "up to".

It's a way to say an outright lie and be legally protected.

 

[wag123]

The one that bothers me the most is "up to".

It's a way to say an outright lie and be legally protected.

"As low as" is in the same ballpark.