While M1 0w40 may be generally superior to M1 0w30 in most cases, for wintertime usage M1 0w30 may be preferable in may applications. Here's the data from the Mobil1 website; note particularly the Kinematic, cSt @ 40°C, and how it is similar to the 5w30 & 10w30. So what do you need in the winter, a 40w oil or a 30w oil?
Typical Characteristics
Mobil 1 With SuperSyn™
SAE Grade 0W-40, 0W-30, 5W-30, 10W-30, 15W-50
Product Number 48149-9, 48116-8, 48111-9, 48117-6, 48120-0
API Service
Classification SL/CF, SL/CF, SL/CF, SL/CF, SL/CF
ILSAC none, GF-3, GF-3, GF-3, none
ACEA A3/B3/B4-02,
A1/B1 and A5/B5,
A1/B1 and A5/B5,
A1/B1 and A5/B5,
A3/B3/B4-02
Gravity, API 33.6, 34.5, 32.8, 30.8, 32.5
Specific Gravity 0.857, 0.852, 0.862, 0.872, 0.863
Pour Point, °C (°F) -54° (-65°), -54° (-65°), -48° (-54°), -45° (-49°), -45° (-49°)
Flash Point, ASTM D 92, °C (°F) 232° (450°), 232° (450°), 235° (455°), 235° (455°), 255° (491°)
Viscosity Cold Cranking, cP @ °C
4,301 @ -35°
3,800 @ -35°
3,600 @ -30°
3,848 @ -25°
5,234 @ -20°
Cold Pumping, cP @ °C
21,700 @ -40°
23,800 @ -40°
23,900 @ -35°
10,250 @ -30°
14,050 @ -25°
Kinematic, cSt @ 40°C 80.3, 54.8, 53.7, 61.3, 124.7
Kinematic, cSt @ 100°C 14.4, 10.1, 9.7, 9.8, 17.4
Pumpability Limit, °C (°F) -47° (-53°), -50° (-58°), -46° (-51°), -41° (-42°), -37° (-35°)
Viscosity Index 185, 176, 169, 145, 155
Energy Conserving -- Yes Yes Yes --