I saw it in my local Cdn Tire today, in both 1L and 4.4L bottles. The 1L goes for $10.99 and the 4.4L jug for $47.99. Well I suppose that's good news, although we do have plenty of much cheaper 0W-20 offerings. For example the 0W-20's from Toyota and Honda are half that price. About the only reason to choose M1 that I can see is for it's exceptionally low MRV spec' and that would be if you routinely start your vehicle unaided at temp's of -30C and lower. M1 AFE 0W-30 is not yet available.