Quote:
But Amsoil is twice as expensive.
Originally Posted By: DBMaster
Amsoil is a product line sold through multi-level marketing. Therefore, it will pretty much ALWAYS cost a lot more than a comparable product sold at retail. While a retail product may have markup at the source and wholesaler, an MLM product will be further marked up to pay several levels of distributor commissions. Amsoil itself probably makes less profit on its products than Mobil does. Plus, places like Wal Mart can cut margins to the bone with its suppliers.
Better? Even if it is, is it twice as good?
This thread isn't about Amsoil, so I would not normally pop in but some of these comments can't just be ignored. First of all we have zero idea Amsoil EFM 5W-40 would have done in this engine, but I suspect very similarly in such a short OCI. But that's pure speculation. As far as the price, the EFM is $5.40/qt or $28.50 for a 5 liter jug. How much is M1 0W-40 at most all retailers and the Walmart? I'm struggling big time with the 2X pricing you guys came up with. Even if you compare the highest price someone could pay for EFM vs. M1 0W-40 on sale with with some rebate, it's still not 2X, but if we play that game, people could say the reverse, i.e. you could pay MORE for the M1. M1 0W-40 is $9.89 qt at the local CarQuest and Amsoil EFM highest full retail is $7.40/qt (which no one here should be paying!). Plus, Amsoil does not have the high stepped mark up conventional retail sales does. Amsoil is never more than two commissions paid, and these are relatively small compared to a standard sales team.