The Fram Endurance is shown as 99%+ at 20μ efficiency on Fram's website (which is what the OG Ultra was), and is rated for higher miles than the OG Ultra was. So I'd call that exceptional media regardless of the color. And it's wire backed too.
I went down a deep rabbit hole on this forum, trying to decide what filter to use in my 2006 Mazda 3 2.3L, and based on the limitations of what is available locally. I learned about Framgate and the change in the media, about microns, wire backing, flow rates, end caps. I think it was good (or maybe bad?) for me spiritually.
Anyway, although I was extremely tempted to just go ahead and use the 15ish year old actual Mazda filter I found in my closet (I haven't changed the oil on my car myself in a long time), I decided not to take a chance, based on the opinion of a couple people here on the forum. Instead, I got the Fram Titanium filter at Advanced Auto Parts (which I guess took over a Pep Boys in my area, which had gone out of business, and I had not realized something else went in there).
Since my car uses a cartridge filter, I don't have to cut it open to examine the construction of the filter. So I figured I'd post some photos to for those interested in these sorts of things. You can see that it actually has the coveted pink (pink!) media and is made in the U.S. It also definitely has wire backing (which I guess is the new style? I don't know). And it uses a piece of metal to hold together the two ends of the media where they come together (picture 5).
One noticeable difference from the original Mazda filter is that the felt on the end cap, which I assume is there to create a seal, is quite minimal. Photo of Mazda filter attached to show the difference. Also the hole in the center of the Titanium filter is wider in diameter, so that it wobbles around more on the post it slides over to fit into the cap/housing for the oil filter on my car. Don't know if either of those things matter.
Anyhoo, given that this thing cost $18 (with tax), would I be safe leaving it on for 10,000 miles? I do oil changes at 5,000. Or should I be shaking in my boots that it's going to tear and replace it anyway on the next oil change?
[Edit: Accidentally wrote I got Endurance filter, when I had gotten the Titanium filter. Edited post to correct this.]