On Sunday, it was time for an OC on my GF's VW Jetta VR6. We stopped in at WM and I proceeded to line up 5qt. jugs of Mobil 1, Castrol Syntec, Valvoline Synpower, and PP. I asked which one she would prefer. Of course, she answers "I don't care" and this was absolutely no fun for her, so I asked her just to pick one based soley on which bottle appealed to her. She wasted no time in pointing at the jug of PP. Lucky for me, PP was the cheapest at $20 (also had to get a 1qt since crankcase calls for 5.3qts.) Anyway...if you had to choose your oil of choice based on looks, whose marketing/packaging appeals to U? Just for fun, My vote: Castrol EDGE, gotta love the gold.