My belief is that if the oil in the bottle wears the API logo legitimately, it meets a very high quality standard. I usually buy Federated Auto Parts. It's always worn the API logo. It was made by Amalie (Wolf's Head) a few years back, and is currently made by Warren Dist. (Mag 1) I have bought Advance Auto Parts brand before (Warren Unilube, now Warrend Dist.) If it bore the API seal, I poured it in and drove.
Always been using conventional, pretty much always house brand. If you look on the bottom of the bottles, you can usually determine who made it.
The biggest bottlers are Warrent Dist. (Mag1) Warren Unilube (Warren, Coastal) and SSI (Smitty's, SuperS). Smitty's is the only one who occasionally biffs on specs according to PQI.
When buying my "Generic" Oil, I look for the maker's mark. The Fed brand said "Made by Amalie" on the label at one time.. If you flip a bottle of Peak, AZ, AA, Fed, etc.. look for Wpp, or Wne stamped on the plastic. This is Warren Dist. (Mag1). If it bears the API seal, you're gold.