GON
$100 Site Donor 2024
A few weeks ago, I received a correspondence from an area Acura dealership about service on my Acura, to include the Acura's vin.
I frequently move, and never updated this Acura's registration address to reflect Washington State. Nor have I had this Acura at any dealership for any services since I purchased the car in California almost five years ago (self-maintained). I did not have a good experience at the dealership in Washington that sent me the email.
I began to wonder "how this dealership found me"? If I had found them, I would have done google reviews of the dealership. But since they found me, and sent such a warm and nice e-mail, I let my guard down. So, a review of everything points to only one probable source of the personal information the dealership had to market me. USAA. They know where the car resides, they know the VIN, and they know my personal email address. I speculate my assumption is accurate, and if so, to think an insurance company is selling a VIN tied to my personal email address, is not a good overall feeling.
My speculation may be wrong. I know insurance companies share information with a industry database hosted by Lexus/Nexis or a like peer, and a data farmer could have taken the Lexis-Nexis information, and then crossed it to other databases to find my e-mail, and then sell my information. But that seems less likely, although possible, than USAA packaging information on its policies and selling that information for supplemental income on the polices they write.
I frequently move, and never updated this Acura's registration address to reflect Washington State. Nor have I had this Acura at any dealership for any services since I purchased the car in California almost five years ago (self-maintained). I did not have a good experience at the dealership in Washington that sent me the email.
I began to wonder "how this dealership found me"? If I had found them, I would have done google reviews of the dealership. But since they found me, and sent such a warm and nice e-mail, I let my guard down. So, a review of everything points to only one probable source of the personal information the dealership had to market me. USAA. They know where the car resides, they know the VIN, and they know my personal email address. I speculate my assumption is accurate, and if so, to think an insurance company is selling a VIN tied to my personal email address, is not a good overall feeling.
My speculation may be wrong. I know insurance companies share information with a industry database hosted by Lexus/Nexis or a like peer, and a data farmer could have taken the Lexis-Nexis information, and then crossed it to other databases to find my e-mail, and then sell my information. But that seems less likely, although possible, than USAA packaging information on its policies and selling that information for supplemental income on the polices they write.
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