Why pay $1.50 a quart or more for name brand oil when you can get the cheap stuff for $.89 that meets all the same specs? I don't recall seeing any bad UOA's on any oil, even the cheap stuff, with less than 3K-4K miles. Sure, some of the name brand oils have shown good UOA numbers out to 5K-6K, but couldn't the same results be achieved by using the cheap stuff with slightly shorter change intervals? Besides, aren't all store brand oils made by the name brand companies anyway?