Wow, that has to be one of the fastest-to-failure oil marketing campaigns in history. From product release to the clearance bin in a few months. I wonder how much Castrol is loosing on that program.
They should have just released a new-and-improved GTX rather than trying to establish yet another line. GTX, GTX Start UP, High Mileage, Syntec Blend, and regular Syntec multiplied by the various grades is simply way too many formulations.