Introducing the 2023 Dodge Hornet.

Glue some plywood on the side and ditch the extension cord and they might have a winner.
Das Hornet.jpg
 
Dodge does not even attempt to compete with CRV, RAV4 , CX-5 etc. I guess a niche low volume with high profit is one way to go if anybody is interested.
 
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I saw it (I spent more time looking at the electric Charger behind it!). It didn't do anything to say come look at me. The same basic profile every other compact-ish SUV has. It's a segment they need to be in though.
 
Why, hello there Dart - also a Alfa Romeo in Mopar drag. The Dart was an Americanized Alfa Stelvio.

I think this will get more traction than the Dart did.
 
Compared to it’s competition, it looks great! Of course there’s going to be haters and detractors that will poo poo on it because it’s from their least favorite manufacturer. All’s good! 🤔😂🍻
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Not sure why, but for me re-using a classic name on something that isn't remotely the same is a turn off.

Is there so little creativity left they can't come up with an appropriate new name.
 
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