Hyundai Fined $19 Million

As long as Hyundai Group has a comparable model that sells for thousands less than Toyota or Honda or Mazda, they will be able to compete in the automotive market. Nowadays, people … are looking mostly for affordable prices.
To the degree that is accurate, what this should be telling everybody is that carmakers need to stop trying to sell only the super-expensive versions of their cars here.
 
To the degree that is accurate, what this should be telling everybody is that carmakers need to stop trying to sell only the super-expensive versions of their cars here.

No-statically in normal markets (pre covid) vehicles are sold with more options than ever. The rational is cars are increasingly financed for longer periods, thus owners want them to be nice places to spend time in for the next 5years (or whatever the loan length is) or so.
 
No-statically in normal markets (pre covid) vehicles are sold with more options than ever. The rational is cars are increasingly financed for longer periods, thus owners want them to be nice places to spend time in for the next 5years (or whatever the loan length is) or so.
That's assuming they keep it full length...more often than not that's not the case and they trade it 3 years down the road and start all over again in.
 
The rational (sic) is cars are increasingly financed for longer periods

That further informs as to the cars’ unaffordability. Most people buy a payment, so long financing and ‘free’ money (partly a product of artificially higher prices to subsidize the stated interest rate, and partly other factors) are where they look. Pushing up content pushes up margins, and captive financiers also increase profitability. It is presented to buyers as being just as affordable as before because the payments can be arranged to look that way.
 
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