The thing with this oil for me is that I can readily buy it at Walmart. I go there every Saturday anyways, to pick up odds and sods, so I like the fact that I can buy a great oil there too. Mobil 1 and Delvac 1 are the only other truly synthetic oils sold there, but they don't sell M1 in 0w40 viscosity there and Delvac 1's 4L jugs make it too much of a pain to use for my 5L capacity.
So for me, I don't need to drive all over town at all to get this oil. I did at first, as when it first came up here I needed to try a few Walmarts before I finally found it, but now it's pretty easy to find. I really like the fact that this oil is a 0w oil which is also at the very top end of the 30wt range and in my case it doesn't thin out either. That's very important to me. It seems to be the perfect match for my climate, it's got the awesome cold weather flow, but it's got the thick 100C viscosity to protect in hot weather too.
In my Firebird, the wear numbers are significantly better with this oil so far than anything I've run to this point. That's not to say that another oil wouldn't do just as well, I do believe Amsoil 5w30 and Redline 5w30 could do just as well and possibly better, and Mobil 1 0w40 might just do just as well too. But these oils would either cost me more, or not be as easy to obtain.
You certainly can't argue about the performance of this oil, it's been very consistent so far.
I do worry what might happen when API SM comes into play in a year or so though. Will Castrol still get their 0w30 from Germany or will they begin making it here again? I won't let that stop me from using the oil now though.