Originally Posted By: AcuraTech
Saturn - Dead
Pontiac - Dead
Oldsmobile - Dead
Plymouth - Dead
How is Mercury still around??? That's a dead brand if I've ever seen one.
Mercury *should* be Ford's niche/performance brand, like Pontiac should be GM's niche/performance brand and Plymouth should be Chrysler's.
In all 3 cases, they have a history of being just that sort of brand years ago- the Mercury Marauder (not the recent one, the original), the Montego, and Cougar were all at one time respectable performers. But all of the brands got watered down with run-of-the-mill uninspired models. The current Grand Marquis. The Pontiac G6. And God help us, the Plymouth Breeze. All of those erased the public's memory of the Montego, the GTO, and the Roadrunner.