The word is "condition" seals, not swell. By conditioning they mean restoring some of the original springiness to the seal material which likely has gotten somewhat hard over time and with use. Yes, I believe esters are know to swell seals, but the HM oils are (or should be) balanced with other additives to prevent problems.
And Johnny is right, there is more than pure marketing as they are made for higher mileage engines, but at the same time are good for any engine IMO and, as I said above, are more robust.
[ March 16, 2005, 08:58 AM: Message edited by: TallPaul ]