What a confusing name, especially since Goodyear uses that Assurance name on so many tires now!
Anyway, the Assurance All-Season seems to be replacing the Integrity as the entry model in Goodyear's passenger all-season lineup (which also includes the mid-level Assurance Fuel Max and the premium Assurance TripleTred). And of course there's also the Assurance Comfortred Touring grand touring tire. So much assurance you'll get confused!
Goodyear Assurance All-Season