Not sure how much this is going to cost, but they're buying this for their Angel Soft brand where apparently all that's going to be up is an animation of their TP commercial mascot. It's right before the halftime, and apparently they're paying for an on-screen countdown for when this "commercial" starts going into the break.
https://www.adweek.com/brand-marketing/angel-soft-super-bowl-59-ad-bathroom-break/
https://variety.com/2025/tv/news/angel-soft-super-bowl-commercial-potty-break-1236287369/
That being said, I think a lot of people have various streaming apps on their devices and might even take the game with them.
However, it's supposedly 30 seconds, so I'm not sure what good that is. The countdown might be useful for people to figure out when to start, but then all the advertisers paying for commercials might not be so appreciative that they're encouraging people to leave the screen.
https://www.adweek.com/brand-marketing/angel-soft-super-bowl-59-ad-bathroom-break/
https://variety.com/2025/tv/news/angel-soft-super-bowl-commercial-potty-break-1236287369/
That being said, I think a lot of people have various streaming apps on their devices and might even take the game with them.
However, it's supposedly 30 seconds, so I'm not sure what good that is. The countdown might be useful for people to figure out when to start, but then all the advertisers paying for commercials might not be so appreciative that they're encouraging people to leave the screen.
