Kestas, thanks!
Mystic, I wasn't singling you out for anything I wrote. I'm glad I haven't noticed the Fram apologist here but people can be stubborn about brand names and have seen Fram aplogists elsewhere. People begin using a brand for a variety of reasons and then get defensive when someone suggests it isn't very good, etc ... This can get nasty as people defend their brand which has (unforunately) become part of their identity.
Parker Dean, I liked the post but couldn't make out your point, exactly.
I know that Frams are #1 in popularity by a wide, wide margin. This is because they (Allied Signal) are a large company which makes a cheap filter, spends a dizzying amount of money on advertising and other promotional efforts and can still price their filter competitively. They also make complementary products like Bendix brakes, Autolite ignition components, etc ... which makes it even more attractive (from a business standpoint) for distributors to carry their line of automotive goods.
Of course, this doesn't say anything about their quality. Most cars & trucks will survive their warranty period and even an extended warranty period despite the use of inferior products and outright abuse.
I've said a long time ago that if one changes his/her own oil & filter every 3,000 miles, they will easily surpass 100,000 miles if not 150,000 miles or more regardless of the brands used.
Heck, with a 3K drain interval, the filter could be in bypass the entire time and it probably wouldn't matter much.
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Bror Jace