I used to work an an autoparts store, and a guy came in with a nice porche....he was getting some supplies for an oil change, and he walked up to the counter with a fram.
I made a note not to bother people about their product choices (unless it was the wrong part), but this time I spoke up. I couldn't even finish my sentance before this guy shoots back with "Fram is the best, and your full of [censored]"...I even offered to discount a better filter for him to try, but he wasn't having any of it.
Some people are just stuck in there ways. I always wanted to put a cut open Fram filter on display in the store, but considering half our inventory was Fram stuff....don't think it would have gone over too well.
Unfortunately the wally world next to me only stocks Fram filters now, so I got one of the new 2-ply extended guards to try out of my fathers old camry. What [censored] me off to no end is the fact this extended guard costs the same amount as an M1 filter, but their still using those horrible cardboard endcaps, and the [censored] bypass design (don't even get me started on ADBV). $8+ for cardboard endcaps is too much, regardless of how good the filter media is.