So , with WM ending the Fram Endurance partnership in favor of the new gold Purolator 20 K oil filter - does this mark the end of the Endurance line for Fram ? *I believe either Fram couldn’t meet the pricing pressure from WM or possibly failing to reliably bring the Endurance to market at the given price was it’s downfall. *Do we know if the Fram Titanium sold at auto parts stores suffers the same reliability concerns as the Fram Endurance ?
Fram Endurance / Walmart End of Life ?
- Thread starter ChrisD46
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BrendanC
$100 site donor 2024
the titanium is an ultra with a fully textured can and different inlet holes. if you want the endurance still, royal purple and amsoil are the same filter.
How many FE's WM sold in comparison to the Ultra's, we don't know but I'd assume the WM "exclusive" FE's wasn't meeting WM's current consumer pricing needs for them to make a good profit. Right now, with all of this turbulence, WM shoppers are preferring cheaper options & seems to be for the foreseeable future.
This Purolator 20k product is inline with that & appears to be a Fram Ultra competitor. Time will tell but it does appear they're shuffling off the FE to make room for the Purolator 20k. IMO Walmart decided this change but we don't know what was in their contract about competing with this same model elsewhere. It'll be up to those terms & Fram to decide if they can market that filter anywhere else. They failed there after just a short time & being dumped by the biggest sticks & bricks would be hard to replicate.
This Purolator 20k product is inline with that & appears to be a Fram Ultra competitor. Time will tell but it does appear they're shuffling off the FE to make room for the Purolator 20k. IMO Walmart decided this change but we don't know what was in their contract about competing with this same model elsewhere. It'll be up to those terms & Fram to decide if they can market that filter anywhere else. They failed there after just a short time & being dumped by the biggest sticks & bricks would be hard to replicate.
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The Endurance was inferior to the OG Ultra it replaced, and for 4 bucks more. Even if it was the best filter ever, I am skeptical at $13 very many typical Walmart customers would pick it.
What
C&P below.
Brand new supposed super filter.
it’s just a junk M1 in a gold can.
it’s just a junk M1 in a gold can.
All valid comments - thanks ! It’s too bad that due to shrinkflation , cost cutting , reduced quality , etc. that we are left with few really good oil filters in 2025. Quality construction , filtering efficiency and high
flow rate appear to now be out of the grasp of many oil filter makers - or they simply no longer care (in the name of max profitability).
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Zee09
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Unless it was GREEN.....
As we found out with efficiency we really can’t trust Purolator marketing. But maybe it’s model specific.Oh bummer! It’s the same planar spring!. On the video I saw on YouTube, there was a real spring. Maybe it’s dependent on model number.
Some Purolators use a typical coil spring on the bypass valve, and some use the flat spring. Been that way for a long time. I'm talking bypass valve, not the leaf spring that holds the guts tight.Oh bummer! It’s the same planar spring!
Pretty much any media does better than 99% > 46u.
When you design a product exclusively for one distribution outlet and that distribution is no longer available, it typically ends the product as well.
I'm not a particular Purolator fan, but I will stand up a bit for the planar spring design because it makes better use of the available axial length of the can.
If you look at most metal-end cap, coil-spring filters, the bottom 1/2" of can is wasted potential media area because it's just the coil spring. A good, flat-ish leaf spring setup (filtech and some Mahle, ) will give more potential media area.
I can't for the life of me figure out why filter makers make the bottom metal endplate perfectly flat (with the bypass) and THEN put a coil spring underneath it. That wastes precious axial length.
Why not do a bottom end plate that has a "dish" stamped into it as a spring seat and BPV point so the spring barely protrudes below the endplate and produces just enough force for the job at hand?
Something like this allows the media to use almost the full can length:
I think overall, the Filtech/Roki design shown above is the best spin-on design I've seen. Too bad you can't get those filters for my application anymore and they never use advanced media.
I'm not a particular Purolator fan, but I will stand up a bit for the planar spring design because it makes better use of the available axial length of the can.
If you look at most metal-end cap, coil-spring filters, the bottom 1/2" of can is wasted potential media area because it's just the coil spring. A good, flat-ish leaf spring setup (filtech and some Mahle, ) will give more potential media area.
I can't for the life of me figure out why filter makers make the bottom metal endplate perfectly flat (with the bypass) and THEN put a coil spring underneath it. That wastes precious axial length.
Why not do a bottom end plate that has a "dish" stamped into it as a spring seat and BPV point so the spring barely protrudes below the endplate and produces just enough force for the job at hand?
Something like this allows the media to use almost the full can length:
I think overall, the Filtech/Roki design shown above is the best spin-on design I've seen. Too bad you can't get those filters for my application anymore and they never use advanced media.
I am curious if you are willing to do a test.C&P below.
Brand new supposed super filter.
it’s just a junk M1 in a gold can.
1. Tug on those end caps and see if they are glued firmly.
2. Soak the filter in oil for a few days then test again.
This might give us an idea if they fixed glue issues.
So far it just looks like the previous Mobil 1 filter which is obviously problematic, but if Purolator can fix the glue issues, fix the anti drain-back valve getting cut and state the efficiency accurately I would buy it.
I would but it’s not my c&p
Those filters with the flat bypass valve spring still have a leaf spring that takes up some dome space. And if they use a coil spring loaded bypass valve, it sticks down inside the center tube, so that bypass spring configuration doesn't save any dome space than the flat spring does.
The filters that use a coil spring instead of a leaf spring aren't really taking up any more dome space than a leaf spring, maybe less when the coil spring is compressed in the assembled filter. Only way you could make any real conclusions would be to measure the dead space in the dome end when the filter is assembled.
I just want the best filtration efficiency, that's my only concern. I mean, price too. I've started buying Fram Endurance over Amsoil, simply because they have the best efficiency, and the Fram is half the price.
Unless someone can point me to a more efficient filter.
Unless someone can point me to a more efficient filter.
STP Extended Life 99% at 20 Microns
Carquest Premium 99.5% at 20 Microns
Microgard Select 99% at 25 Microns
Mobil 1 (Vietnam/South Korea) 99% 20 Microns
Very consistent quality control, great build quality made at the same factories PG uses.
If efficiency is your concern then there is zero reason to not consider those filters even the worst options 99% at 25 Microns is very good.
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