Ford better get their quality "second to NONE" right now! If people are switching brands to give them a try then the ownership experience needs to be the best the new buyer has ever had! If it is then Ford will be able to nail down some loyal repeat customers, if not then they'll just lose some more to Honda and Toyota. I've had 6 Toyota's, a Honda, several Fords, a GMC, a Nissan and a Dodge. The only brands that I cannot say anything bad about are the Honda and the Toyota's. That's why they, Honda and Toyota, have loyal customers that keep coming back and won't switch brands for anything. Out of 4 brand new Toyota's only one went back to the dealership for only one warranty repair and that's it!!!! I have files Full of warranty repair tickets on the GMC, Dodge and the Ford, Dodge being the worst. As vehicle owners we remember those things. Inexpensive to own, operate and reliability that I have come to expect from a new vehicle now a days! This is a opportunity for Ford that they better get RIGHT!