"Chases" Tesla-like profits is the operative word. Tesla realized early on that having a conventional dealer network was a huge money drain. As is advertising. But their almost 28% profit margin is also due to their manufacturing methods,
Ford will have to do a lot more than restructure the way they sell vehicles to go from their current 12% margin to double that. It will take many, many years and a lot of capital. And capital isn't cheap these days if you have to borrow money because there isn't enough profit in your product to begin with to pump back into the company.
For those that think at some point Tesla will be eclipsed by other EV makers, I wish them luck. In fact I think at some point Tesla will become generic for EV just like everyone calls facial tissue Kleenex or a photocopy a Xerox. You want a new cellphone ? It's going to be an Apple or a Samsung, pretty much. (It might get interesting if the rumored Tesla cellphone comes to market). In a few years the majority of EV sales will most likely be through Tesla and a couple of competitors, not among 6 different makers excluding the small market for Taycans and low production ultra luxury EV's.