Any fool with a hacksaw and a tape measure can tell which filter has the most media. More pleats doesn't always mean more area. Quality of the media is another matter.
This is one of the few direct comparisons I have seen between a WIX and anything else. Who can say the WIX media is enough better to make up for there being less?
Does Fram use some super media that makes up for having 1/3 as much as AC?
Considering how may engines survive Frams, should we all be using ST or whatever we find cheap?