That's a dumb and lazy way to build a Fiat lineup in the US. I guess the geniuses at Chrysler/Fiat decided the brand needed the ubiquitous "AWD crossover mall family utility adventure thing" to get sales.
They would be much better off making Fiat a niche brand with its own vehicles. Sure, they probably won't sell in huge numbers, but neither will a rebadge of a very uninspiring vehicle (aside from the engine). Couldn't they have at least changed the body work a little?
This sort of stuff is what finally killed off Isuzu passenger vehicles. They never dominated the SUV market, but Troopers and Rodeos were pretty common back in the 1990s. They were good enough for Honda to sell them as the Passport and SLX. When they hit hard times in the 1990s and couldn't afford to design replacements, GM gave them the TrailBlazer, previously cloned four times already (Olds, Buick, GMC, Saab versions), and the Colorado. Didn't work, Isuzu died. Now all they sell is light/medium duty commercial trucks.