with advertisements designed to play on their emotional state...
http://www.theaustralian.com.au/business...e42e-1493673685
Quote:
Facebook is using sophisticated algorithms to identify and exploit Australians as young as 14, by allowing advertisers to target them at their most vulnerable, including when they feel “worthless” and “insecure”, secret internal documents reveal.
A 23-page Facebook document seen by The Australian marked “Confidential: Internal Only” and dated 2017, outlines how the social network can target “moments when young people need a confidence boost” in pinpoint detail.
By monitoring posts, pictures, interactions and internet activity in real-time, Facebook can work out when young people feel “stressed”, “defeated”, “overwhelmed”, “anxious”, “nervous”, “stupid”, “silly”, “useless”, and a “failure”, the document states.
After being contacted by The Australian, Facebook issued an apology, and said it had opened an investigation, admitting it was wrong to target young children in this way.
“We have opened an investigation to understand the process failure and improve our oversight. We will undertake disciplinary and other processes as appropriate,” a Facebook spokeswoman said in a statement sent to The Australian at the weekend.
Quote:
The engine that drives Facebook’s opaque ad sales system is built on algorithms — sets of complex instructions that Facebook’s engineers use to mine personal information about the preferences of a worldwide audience of 1.86 billion users.
Exactly how the ad sales system work is a closely guarded commercial secret.
News of the questionable sales tactics is the latest in a series of articles by The Australian about Facebook.
http://www.theaustralian.com.au/business...e42e-1493673685
Quote:
Facebook is using sophisticated algorithms to identify and exploit Australians as young as 14, by allowing advertisers to target them at their most vulnerable, including when they feel “worthless” and “insecure”, secret internal documents reveal.
A 23-page Facebook document seen by The Australian marked “Confidential: Internal Only” and dated 2017, outlines how the social network can target “moments when young people need a confidence boost” in pinpoint detail.
By monitoring posts, pictures, interactions and internet activity in real-time, Facebook can work out when young people feel “stressed”, “defeated”, “overwhelmed”, “anxious”, “nervous”, “stupid”, “silly”, “useless”, and a “failure”, the document states.
After being contacted by The Australian, Facebook issued an apology, and said it had opened an investigation, admitting it was wrong to target young children in this way.
“We have opened an investigation to understand the process failure and improve our oversight. We will undertake disciplinary and other processes as appropriate,” a Facebook spokeswoman said in a statement sent to The Australian at the weekend.
Quote:
The engine that drives Facebook’s opaque ad sales system is built on algorithms — sets of complex instructions that Facebook’s engineers use to mine personal information about the preferences of a worldwide audience of 1.86 billion users.
Exactly how the ad sales system work is a closely guarded commercial secret.
News of the questionable sales tactics is the latest in a series of articles by The Australian about Facebook.
