Really? I trust that they are a company trying to turn a profit.
Right. Like every other company.
By creating a product that is cost effective while still meeting a current spec.
A huge list of spec's. The most in the business across their product line.
Who's kidding themselves? The guy remarked that in his opinion, they make one of the finest oils on the market. Do you have any proof to the contrary?
They won't make anything any better than they have too.
Mobil continues to have a great marketing campaign. And people continue to believe what they want.
I think you mean "have to".
And I find this statement interesting.
Because of course if Mobil isn't making their oils "any better than they have to" then their competition is doing the same thing.
But since Mobil maintains the longest lists of factory certs and approvals, then one would logically infer that this means that their version of "any better than they have to" is possibly a bit "higher grade" than a competitor shooting for the minimum API spec.
And Mobil's marketing is pretty basic: advertise a brand that has a pile of recognition and racing use. I wouldn't call that a "great marketing campaign", simply capitalizing on the brand's strengths.
And people believe what they want... Right, that whole perception thing, like there is something mystical and profound that we are missing here.
In a nutshell:
1. Mobil has the capacity to make a lube 100% in-house without bringing in components from other companies. AFAIK, they are the ONLY oil company who can do this.
2. Mobil has the longest list of manufacturer certs and approvals of any group of oils on the markets.
Do you understand what this means?
This means they spend MILLIONS OF DOLLARS TO TEST THEIR OILS. They don't throw together a lube, grab the basic API cert and then "recommend" it for a pile of applications. No, they go, and the PAY THE MONEY (weird, considering you say they are only after the bottom line) to have their oil run against testing protocols established by Mercedes, Porsche, BMW, Nissan, Honda, Ford, GM....etc So they can have those manufacturer approvals and certifications on the bottles!
This isn't "implied performance 101" with Miss Cleo and her magical "recommended for" list. These are REAL tests with real results, that cost REAL money!
So yeah, you can "believe what you want". If you want to take Ms. Cleo's word on a "recommended for" mention on the back of a bottle by a company that is no different in its operation than the company you are criticizing, then please go ahead! I'll take the oil with the actual certification; the oil that was run through the testing and passed, and manufactured by the company who was willing to pony up the dough to have the product tested for my application.
See the difference there?
Naw, didn't think so. Was worth a shot though.