I went to the dealer with my friend who has a 40k GLI. I asked about valve cleaning, the charge was $140. The friend was there for a 40k service, which is little more than an air filter and tire rotation for $200. I told her to take the valve cleaning over the 40k service and got her a $10 German made Purolator air filter instead.
I asked if VW would be covering the valve cleaning since it's become a "maintenance item" that did not appear onthe schedule when the car was sold. They shot me down, even though my logic is sound. They advised me against DIY cleaning, but when pressed said ok to a DIY "maintenance" cleaning every 5k, (before an oil change). They were saying the deposits were too big to mess with on an engine with a lot of miles on it, but after their cleaning, DIY maintenance was ok.
Another reason to go ahead and pay for the dealer cleaning was if the issue itself becomes a bigger problem in the future, at least my friend can claim she did an extra dealer service to avert the problem, and should fall into the group of people that VW will take care of first.
btw- she also got the PCV update recall done, and we'll track the consumption more closely. I found the car 3q low. (added Delo 30 just to make it to the dealership).
I asked if the shop did a borescope before cleaning the valves and they said no. If pushed, they might have taken a look at it for me just out of curiosity.
I also intend to find out what exactly the valve cleaning process is. Just a can of spray into the intake, I'm shure, but I'll ask next time. I'll probally use Berryman's spray, since it's not my car, I will keep it simple.
fwiw, the Advance Auto $10 internet coupon added to 5q of VW Syntec, P1 and a air filter was only $25.