One more time please, where does one buy East Penn batteries? AAP buys the Die Hard name? What's the benefit? Maybe there's sales momentum behind a customer thinking, "I want a Die Hard battery" instead of, "Let's go to AAP and see what batteries they have."? What's the ratio of batteries purchased and installed by individuals to those installed by mechanics? Who ever associated Kenmore or Die Hard with a higher quality level? Maybe a large enough percentage of buyers don't have brains and will go for anything familiar? $200,000,000? Is the amount verifiable?